![]() ![]() The firm emphasizes respect for all people in The Toyota Way, and this is integrated in HR programs and policies. The company applies The Toyota Way and TPS for this strategic decision area of operations management. On the other hand, dealership layout design satisfies the company’s standards but also includes decisions from dealership personnel.Ħ. In this strategic decision area of operations management, the company aims for maximum efficiency of workflow. Layout design in Toyota’s manufacturing plants highlights the application of lean manufacturing principles. Toyota’s marketing mix (4Ps) influences the preferred locations for dealerships. The automaker addresses this strategic decision area of operations management through a mixed set of strategies.ĥ. The firm also has regional facilities and offices. For example, the company has dealerships and localized manufacturing plants in the United States, China, Thailand, and other countries. Toyota uses global, regional, and local location strategies. ![]() Cost-effective processes support the competitive selling prices that the company uses for most of its automobiles.Ĥ. Lean manufacturing helps minimize costs and supports business growth, which are objectives of Toyota’s generic strategy for competitive advantage and intensive strategies for growth. Thus, the car manufacturer supports business efficiency and cost-effectiveness in its process and capacity design. The company emphasizes waste minimization to maximize process efficiency and capacity utilization. For this strategic decision area of operations management, Toyota uses lean manufacturing, which is also embodied in TPS. In this regard, quality is a critical success factor in the automotive company’s operations.ģ. These principles and TPS lead to high-quality processes and outputs, which enable innovation capabilities and other strengths shown in the SWOT analysis of Toyota. Also, the firm addresses this strategic decision area of operations management through continuous improvement, which is covered in The Toyota Way, a set of management principles. Quality is one of the key factors in TPS. To maximize quality, the company uses its Toyota Production System (TPS). Despite its limited influence on dealership employment, Toyota’s policies and guidelines ensure the alignment between dealerships and this area of the company’s operations management.Ģ. Moreover, the automaker accounts for the needs and qualities of dealership personnel in designing after-sales services. ![]() Toyota’s mission statement and vision statement provide a basis for the types and characteristics of these products. The company uses its R&D investments to ensure advanced features in its products. Toyota addresses this strategic decision area of operations management through technological advancement and quality. Toyota’s Operations Management, 10 Strategic Decision Areasġ. Nonetheless, these competitors continuously enhance their operations and create challenges to Toyota’s competitive advantages. Successful operations management leads to high productivity, which supports competitive advantages over other automakers, such as Ford, General Motors, Tesla, and Hyundai. Toyota’s approaches for the 10 strategic decisions of operations management show the importance of coordinated efforts for ensuring streamlined operations and high productivity in international business. ![]()
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